Through its six strategic priorities, COHA is taking action to lead the Canadian ornamental horticultural sector into a new era of sustainable growth, profitability and environmental stewardship.
A 2009 economic and environmental impact assessment commissioned by COHA, The impact of ornamental horticulture on Canada’s economy(Deloitte & Touche LLP and affiliated entities), made a number of recommendations for the sector and for COHA. The study highlighted the importance of governmental policies and programs that help the sector capitalize on its significant potential for growth. It suggested ways for the sector to develop markets by responding to key economic and social trends and by raising public awareness of the benefits of ornamentals. It emphasized that innovation is fundamental to the future of the sector; and it outlined steps to enhance environmental stewardship.
“CANADA’S ORNAMENTAL HORTICULTURE SECTOR HAS A MAJOR ECONOMIC IMPACT IN CANADA AND SIGNIFICANT POTENTIAL TO DEVELOP AND EXPAND.”
-The impact of ornamental horticulture on Canada’s economy, Deloitte & Touche LLP and affiliated entities, 2009.
COHA is responding to these recommendations with an array of strategic initiatives. Some of the highlights include a collaborative “innovation cluster” to foster research and innovation, a clean water policy that gives growers access to sufficient water at reasonable cost, promotional campaigns to increase sales, and ongoing advocacy for supportive government policies.
Be recognized and respected by government as the voice of Canada’s ornamental horticultural sector.
Project a positive image of the sector to the Canadian public.
Provide market intelligence to our partners that the Canadian ornamental horticultural sector can use to increase sales and market share.
Research and Innovation
Ensure that publicly funded research is targeted to the sector’s highest priority areas and that there is accountability for results that are transferred to and able to be used by the sector.
Human Capital Development
Ensure that sufficient planning is done so that our sector’s needs for human capital at all levels are well met.
Ensure that the sector uses current environmental best practices and is at the forefront of adopting leading-edge measures to further reduce the use of non-renewable resources, conserve water and reduce the carbon footprint.