Through its six strategic priorities, COHA is taking action to lead the Canadian ornamental horticultural sector into a new era of sustainable growth, profitability and environmental stewardship.

A 2009 economic and environmental impact assessment commissioned by COHA, The impact of ornamental horticulture on Canada’s economy(Deloitte & Touche LLP and affiliated entities), made a number of recommendations for the sector and for COHA. The study highlighted the importance of governmental policies and programs that help the sector capitalize on its significant potential for growth. It suggested ways for the sector to develop markets by responding to key economic and social trends and by raising public awareness of the benefits of ornamentals. It emphasized that innovation is fundamental to the future of the sector; and it outlined steps to enhance environmental stewardship.

“CANADA’S ORNAMENTAL HORTICULTURE SECTOR HAS A MAJOR ECONOMIC IMPACT IN CANADA AND SIGNIFICANT POTENTIAL TO DEVELOP AND EXPAND.”
-The impact of ornamental horticulture on Canada’s economy, Deloitte & Touche LLP and affiliated entities, 2009.

COHA is responding to these recommendations with an array of strategic initiatives. Some of the highlights include a collaborative “innovation cluster” to foster research and innovation, a clean water policy that gives growers access to sufficient water at reasonable cost, promotional campaigns to increase sales, and ongoing advocacy for supportive government policies.