Français
COHA has an important role to play in advocating for Canada’s ornamental horticulture sector. Our industry is facing real pressures—from trade and rising costs to the need to better explain our value beyond the sector. As President, my primary focus will be around these three priorities.
First, trade—especially the upcoming CUSMA review. Ornamental horticulture depends on fair and predictable trade rules, yet many times our sector is often overlooked in trade discussions. COHA will work to ensure government understands how trade decisions affect ornamental growers and that our sector is treated fairly. This means advocating for economically viable, practical, and science-based rules and safeguards that protect and support Canadian producers without unintentionally putting them at a disadvantage.
Second, telling our story better. Ornamental horticulture is a major economic contributor and a significant employer. But our value goes well beyond dollars and jobs. Plants improve communities, support mental and physical health, strengthen climate resilience, and make cities and towns healthier and more livable. COHA will continue to focus on clear, credible ways to communicate this value—to governments, partners, and the public—so decision-makers understand why our sector matters.
Third, keeping COHA strong as an organization. Good governance may not be exciting, but it is essential. COHA will continue to foster strong collaboration among its members, because together we are stronger. Clear processes and sound decision-making allow us to speak with one voice, respond effectively to challenges, earn trust, and deliver results for the sector.
These priorities are about protecting our future, strengthening our voice, and ensuring COHA remains an effective advocate for ornamental horticulture across Canada.